The work of abe baginsky

Portfolio

Here are a few highlights. I have included a select group of executions from 360 campaigns, including two global platforms I created: Coca-Cola Taste the Feeling and eBay Things.People.Love. And two Super Bowl Campaigns: “Change Up the Usual” Super Bowl campaign for Stella Artois, and “Lemmings” for NetApp.

Please let me know if you would like to see more.

NetAPP: “Unleash Genius - Lemmings”

(Super Bowl LX - 2026, and AdAge AI ad of the week)

eBay Motors: “Ride-or-Die”

eBay AG: “Never Get F*ked Over”

eBay: “Things.People.Love.”

Marcus: “You Can Money”

Coca-Cola: “Taste the Feeling”

Coke Zero: “Drinkable Advertising”

Stella Artois: “Change Up the Usual”

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Samsung Z-Flip: “Launch”

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Samsung S21: “Canvas”

Samsung Buds Live: “Keep out the Noise'“

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Samsung Buds+: “Popcorn”

IBM: “Smart Loves Problems”

Webbys: “TypeVoice”

Finally, the best copy I ever wrote.