During my time as CD on Coca-Cola, I pitched and won Coca-Cola, Coke Zero and PlantBottle, as well as several one-off projects.
In 2016, this culminated in the development of Coca-Cola's new global platform, "Taste The Feeling".
"Under Pressure" was the hero piece of the launch, running across the world, using different versions of the classic Bowie/Queen song.
New campaign for Stella Artois’ initiative with water.org.
Super Bowl commercial 2019.
In 2020, Samsung launched the first foldable clamshell phone. In an unprecedented move, we launched the product at the 2020 Oscars. Our campaign stretched across the globe, including heroic placements in London, Paris, New York and Seoul.
The annual Mother’s Day campaign from Mother.
Winner of two Silver LIAs.
Winner two Cannes Lions (Silver) 2016.
To celebrate 20 years of The People's Voice award, the Webby's, we created TypeVoice, a site that turns your voice into a unique typeface.
Winner Cannes Lions 2015; ECHO Gold Award 2015
We pitched and won the Coke Zero business with the campaign "You Don't Know Zero, 'Til You've Tried It', aimed at getting people just to give it a first try.
Winner of two FWAs, Cannes Shortlist
I wrote and directed an animated movie as one of my first projects on Coca-Cola. But this wasn't a film you watched, it was one you wore.
In 2012, I was honored to be asked by Melcher Media to be part of the core team, to launch the Future of Storytelling summit. It brings together top executives, creative talent and technologists alongside luminaries such as Al Gore and Jonathan Harris to explore how storytelling is changing in the digital age and is now in its fourth year.
A print campaign to launch Coke's new environmentally-friendly bottle.
Part of the "Taste The Feeling" launch. A music video constructed entirely of GIFs which you can customize and share.
Our Vodafone project saw us partner with Mclaren F1 and Google Maps to create a socialized F1 racing game.
Using Maps technology, "Hometown GP" let you build a virtual track of your own neighborhood (or anywhere in the world), then race, rate and share it.
During my time on Fanta, I oversaw the development of an entertainment franchise.
This took the form of film and an interactive graphic novel, that we developed with Psyop.
When a handful of little-Englanders complained that a Heinz mayonnaise ad showed two men kissing, Heinz made the mistake of pulling the ad.
I was working on Hellmann's at the time.
That very same day, we wrote, shot and edited this little film.
A long-copy ad I wrote for Motorola as a response to the disappointment of the iPhone launch. It ran in The New York Times and the WSJ the day the 7 went on sale.
American Express wanted to rebrand their Membership Rewards. We came to them with the idea of "Social Currency", a concept that lived across TV, print and online.